Professional Diploma in Digital Marketing

This course will give you the essential skills to plan, manage and evaluate digital marketing campaigns, including social, email, PPC, SEO, display, content, mobile marketing, and much more.You will be introduced to various digital marketing technologies and techniques that support your business objectives. With this qualification, you can identify the potential application of online marketing channels within the marketing communication mix.

Whether you're a complete beginner, business owner, or marketing professional looking to upskill, this digital marketing programme is perfect for you to become a digital marketer.

Confidence in future

The Centre for Digital Marketing (CDM) delivers exceptional learning experiences and offers globally recognised digital marketing certification.

To attain the Professional Diploma in Digital Marketing, you must successfully pass one assignment for each module. There are no exams.

Assignment marks are weighted at 100%.

  • You will need a minimum of 45% in each assignment to pass.


  • Fundamentals of Digital Marketing 
  • Digital Marketing Strategy 
  • Social Media Marketing 
  • Content Marketing 
  • Search Engine Optimisation (SEO)
  • Google Ads (Pay Per Click) 
  • Display and Video Advertising
  • Email Marketing 
  • Website Optimisation 
  • Google Analytics 


Becoming a Certified Digital Marketing Professional will provide you with an in-depth understanding of strategizing and implementing effective digital marketing campaigns.

During your Diploma in Digital Marketing, you will learn to:

  • Plan the introduction of digital technologies and techniques for marketing that support business objectives
  • Apply the key technologies, tools, and methods of digital marketing to improve marketing effectiveness
  • Identify the potential application of online marketing channels within the marketing communications mix
  • Continuously enhance the contribution of digital technologies to your organization

This programme will enable you to learn everything you need to know in digital to kickstart or boost your digital career as a digital marketer. It is perfect for:

  • Traditional marketers
  • Digital marketing professionals
  • Business owners
  • Recent graduates 
  • Career changers
  • Entrepreneurs

Enjoy the flexibility of devising your own personalized study routine with your programme deadlines via a stream of online content run over 9-12 months. You will receive email support and 24/7 access to course materials.

Every delegate has an online learning account which includes:

  • eLearning modules on the key digital channels
  • Online course materials
  • Best practice guides from CDM councils on social media, data, etc.
  • Links to industry-leading blogs, whitepapers, and websites. ​
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