Postgraduate Diploma in Digital Marketing

Develop the strategic digital planning, digital transformation, and real-time automation techniques you need to confidently create customer-centric digital marketing campaigns that drive exceptional and dynamically. This program is Equivalent to the Level 7 (Master's Degree) qualification.

You will gain a high level of understanding in digital marketing to stay relevant, integrate new concepts and develop strategic and customer-focused campaigns. The CDM Postgraduate Diploma in Digital Marketing is perfect for traditional or digital marketers looking to transition to a more senior role and validate their leadership skills. It will explore crucial digital marketing specialists' intricacies and tools, and techniques to help you build brand awareness, improve ROI, and plan and implement complex digital strategies.

Confidence in future

The Centre for Digital Marketing (CDM) delivers exceptional learning experiences and offers globally recognised digital marketing certification.

To attain the Professional Certificate in Digital Marketing, you must successfully pass one assignment for each module. There are no exams.

Assignment marks are weighted at 100%.

  • You will need a minimum of 45% in each assignment to pass.
  1. Digital Enterprises 
  2. Social Media Marketing 
  3. Understanding the value of Digital Selling
  4. Search and Digital Channels
  5. Understanding consumer, company, and competitor context
  6. Developing an integrated Digital Marketing Strategy 
  7. Strategic Marketing
  8. Developing Organisational Strategy

The CDM Postgraduate Diploma in Digital Marketing aims at a high level of understanding in digital marketing to stay relevant, integrate new concepts, and develop strategic and customer-focused campaigns.

During your Postgraduate Qualification in Digital, you will learn to:

  • Understand how strategic digital planning reduces campaign costs while increasing return on investment
  • Confidently develop strategic recommendations that improve customer experiences
  • Understand how actionable and accountable integrated communications plans drive results
  • Systematically analyze and optimize campaigns to develop efficient attribution models

Enjoy the flexibility of devising your own personalized study routine with your programme deadlines via a stream of online content run over 4-6months. You will receive email support and 24/7 access to course materials.

Every delegate has an online learning account which includes:

  • eLearning modules on the key digital channels
  • Online course materials
  • Best practice guides from CDM councils on social media, data, etc.
  • Links to industry-leading blogs, whitepapers, and websites. ​
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